Their approach... if there really is a plan anywhere in all of this, does not promote art, it's purely a money making industry that demands more and more.
The expected AAA games are too big and expensive so the logical thing to do would be to aim lower, make cheaper less ambitious games not that lowering graphical fidelity makes them any less ambitious, but you can't tell investors "we're taking a new approach, we're putting less budget in so our games will be smaller and look worse than the competition, we might also be able to hire more people to make even more games!!", that's a hard banner to rally behind.
The easy money option is to copy trends, make a Fortnite clone with simple graphics so it runs on every device, no single player so it's cheaper, save the budget for live service bs if it's popular enough, if not shut it down and try again because investors are only interested in explosive returns on investment. That option was more popular before we got live service oversaturation and every new release started failing, so AAA doesn't know what the f*** to do now and is just kind of doing a bit of everything, merging live service into places where it doesn't belong, taking the occasional stab at a gold generator, and pretending to care in between by giving a studio a chance at an honest game before shutting them down.
I have no idea what the new plan is, the honest games are fewer and fewer, whoever's got their gold generator is just sitting on it unwilling to take a chance on anything else, the trends that were chased are many years old now... everything's a bit of a dry fart really.
Edit: I had a video in my watch later list that covers some of what i said, but also brings up the intriguing practice of delivering millions of dollars of bonuses to executives based on how much mtx they sell, so if making lots of money for the company wasn't incentive enough to make garbage games they also benefit personally over the rest of the studio, i wonder if someone like Phil Spencer has a similar contract.
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